With the Hispanic population now being the majority market in many areas, we believe that brands should be talking to and connecting with Hispanics more efficiently. Even though, many Hispanics are bilingual, the way they behave, purchase, and connect is totally different. A brand that is able to show Hispanics that they are truly understood will create loyal customers for life. We provide all of our services tailored to the Hispanic market- everything from Hispanic Research and Strategy, to Hispanic Creative Campaigns, Hispanic Adaptations, and Translations.
Redbull approached us because they wanted to make their advertising campaigns more market specific. They knew we would not only be able to help them resonate with the San Antonio community, but we would also help them connect with the Hispanic Market. So when Fiesta came around, they asked us to develop billboard copy that would make a fun and direct connection between the brand and the San Antonio community. The Fiesta campaign was a success! After that, we’ve been working with them to develop similar campaigns, particularly in Houston and Texas area where we develop billboards that will resonate with the particular event and target market.
Research, Strategy, Creative Brainstorming, Copy.
EchoPark, part of Sonic Automotive, is a national automative brand that was looking for an agency to help them enter the San Antonio market. Since San Antonio is highly Hispanic, they needed an agency that could guide them into this new market for them and help them build a community of loyal customers. We started by doing an in-depth research of their brand, competition, and Hispanic potential target market. We developed a brief and a guideline on how to communicate, connect and resonate with the Hispanic community and the San Antonio market. We are now in charge of managing their digital strategy and running digital ads to build brand awareness, brand affinity and to drive traffic to their stores or to their website.
Hispanic Research, Strategic Hispanic Brief, Digital Strategy, Digital: Ads, Executions, and Management.